{"id":2504,"date":"2024-11-29T21:00:00","date_gmt":"2024-11-29T20:00:00","guid":{"rendered":"http:\/\/association-carmen.fr\/la-caravane-des-medias\/?p=2504"},"modified":"2025-10-30T14:46:18","modified_gmt":"2025-10-30T13:46:18","slug":"une-savonnerie-made-in-picardie","status":"publish","type":"post","link":"https:\/\/association-carmen.fr\/la-caravane-des-medias\/une-savonnerie-made-in-picardie\/","title":{"rendered":"Une savonnerie made in Picardie"},"content":{"rendered":"\n

Nul besoin d’aller \u00e0 Marseille pour trouver du savon. \u00c0 Salou\u00ebl, commune avoisinante d’Amiens, Jean-Marc Vasseur et sa famille ont ouvert la premi\u00e8re savonnerie du coin en 2021. Un projet insolite dans la r\u00e9gion, o\u00f9 l’on trouve \u00ab soit les savons que les gens font le weekend et vendent sur les march\u00e9s, soit les leaders du march\u00e9 comme Procter & Gambel. \u00bb raconte l’artisan, qui a choisi de se positionner justement entre les deux. <\/p>\n\n\n\n

Un magicien des machines <\/h4>\n\n\n\n

Tomb\u00e9 en passion pour le savon en pain, plus int\u00e9ressant \u00ab \u00e9cologiquement et \u00e9conomiquement \u00bb, il ouvre avec sa femme la fabrique dans un entrep\u00f4t o\u00f9 il stocke d\u00e9j\u00e0 des man\u00e8ges. L’homme est issu d’une famille de forains, la caravane de son grand-p\u00e8re datant de 1899 – r\u00e9put\u00e9e magique – est m\u00eame stock\u00e9e ici. Jean-Marc, avant de se mettre au savon, a \u00e9t\u00e9 fabricant de machines pour les caisses des man\u00e8ges, raconte-t-il en montrant des \u00ab\u00a0cabochons\u00a0\u00bb, les petits boutons lumineux qui d\u00e9corent les attractions. D’ailleurs, dans la plupart des man\u00e8ges de France, c’est lui la voix qui dit : \u00ab Attention au d\u00e9part ! \u00bb <\/p>\n\n\n\n

Il a gard\u00e9 de ses ann\u00e9es-l\u00e0 un go\u00fbt pour le bricolage de machines, nombreuses et customis\u00e9es dans son entrep\u00f4t, mais aussi le nom d’une de ses marques : \u00ab Le man\u00e8ge \u00e0 savon. \u00bb Autre best-seller dans le magasin : \u00ab le cul propre \u00bb, un savon \u00ab qui n’a rien \u00e0 cacher \u00bb \u00e0 l’huile d’avocat, d’olive ou de germe de bl\u00e9. Ailleurs dans la boutique, des r\u00e9f\u00e9rences au terroir : savon \u00e0 la betterave, emballages estampill\u00e9s avec des b\u00e2timents ami\u00e9nois, tous dessin\u00e9s par sa femme et sa fille, Lou Anne. <\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Des coulisse top-secr\u00e8tes<\/h4>\n\n\n\n

Un succ\u00e8s local qui n’a pas \u00e9chapp\u00e9 aux m\u00e9dias. Il sort de son bureau sa revue de presse : une \u00e9norme pile. \u00ab Du Courrier Picard en veux-tu en voil\u00e0 … \u00bb montre-t-il en brandissant des articles \u00e0 la pelle. Il est m\u00eame pass\u00e9 dans un magazine national, Maxi, et il le confesse, ces sorties presse \u00ab qu’il n’a pas demand\u00e9 \u00bb ont boost\u00e9 ses ventes. Mais selon lui, les m\u00e9dias, notamment la t\u00e9l\u00e9, ne racontent pas suffisamment l’envers de la production, \u00e0 savoir les artisans et commer\u00e7ants qui travaillent jusqu’\u00e0 70 h par semaine, nous confie-t-il.<\/p>\n\n\n\n

Dans les coulisses de la fabrique justement, pas de photos possibles. Ici, toutes ses machines bricol\u00e9es sont confidentielles, pour cause de concurrence acharn\u00e9e. Clothilde et Magalie sont en train d’empaqueter des savons, alors que les fr\u00e8res Fran\u00e7ois et Yves tamponnent les savons au sigle de la maison. Une joyeuse ambiance, qui fait aussi la marque de fabrique de l’entreprise. \u00ab Pas besoin de faire de la pub ou de se montrer dans la presse, les gens voient bien en venant ici qu’on est une boutique familiale ! \u00bb raconte Jean-Marc Vasseur, le patron, entre deux vannes faites \u00e0 ses employ\u00e9s. <\/p>\n\n\n\n

Il va sans dire que depuis la visite de Jean-Marc Vasseur, la Caravane embaume le savon \u00e0 la betterave et compte bien attraper les chalands par le nez. <\/p>\n\n\n\n

Sophie Bourlet, Cl\u00e9mence Leleu et Timoth\u00e9e Vinchon<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Jean-Marc Vasseur est un intarissable bidouilleur. Apr\u00e8s avoir fabriqu\u00e9 toutes les machines \u00e0 voix des man\u00e8ges fran\u00e7ais, il se lance dans le savon picard en 2021. Portrait.<\/p>\n","protected":false},"author":1,"featured_media":2548,"comment_status":"open","ping_status":"open","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-2504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amiens-metropole"],"yoast_head":"\nUne savonnerie made in Picardie - La caravane des m\u00e9dias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/association-carmen.fr\/la-caravane-des-medias\/une-savonnerie-made-in-picardie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une savonnerie made in Picardie - La caravane des m\u00e9dias\" \/>\n<meta property=\"og:description\" content=\"Jean-Marc Vasseur est un intarissable bidouilleur. 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